As a business owner, getting your name out there and attracting new customers is essential. While there are many marketing channels to consider, one that can't be overlooked is Google Local Services Ads - especially if you operate in certain service-based industries.
What are Google Local Services Ads? Google Local Services Ads are paid advertising listings that appear at the very top of Google search results when someone searches for a local service provider. What makes them unique is that the ads are heavily location-focused - showing providers near the user searching. Google verifies the legitimacy of providers before allowing them to advertise, giving consumers peace of mind that they are choosing a reputable business. Providers go through background checks, license checks, and must maintain high review ratings.
Eligible Businesses for Local Services Ads:
Home services: plumbers, electricians, roofers, HVAC providers, locksmiths, garage door services, handyman services, etc.
Pest control
Lawn care and landscaping
Cleaning services
Professional services: lawyers, tax advisors, real estate agents, financial planners, etc.
Contractors and construction companies
Auto services: mechanics, auto repair, towing
Health services: dentists, chiropractors, massage therapists, etc.
Why Your Local Business Needs Them There are several compelling reasons your local service-based business should be using Google Local Services Ads:
Top Visibility on Google
Only Pay for Leads, Not Clicks
Build Trust and Credibility
Appear in Multiple Locations
Less Competition
While running successful Local Services Ads does require some upfront setup and management, the potential to reach new high-intent customers makes it well worth it for eligible local service providers. If your type of business qualifies, getting set up and utilizing these hyper-local ads should be a priority marketing investment.
Get started today by calling the LSA Managers!
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